Edwin Marcial recounts the story of how a small startup from Atlanta, GA grew to be one of the most dominant players in the financial exchange world. This is the origin story of Intercontinental Exchange (ICE). In its early days, ICE competed with Enron, and was part of a consortium deal featuring Goldman Sachs, Morgan Stanley and British Petroleum (BP). All of this on its way to becoming a Fortune 500 company and the eventual acquirer of the New York Stock Exchange. Edwin tells the story while riding through North Georgia in a 2018 ICE blue metallic Porsche 911 GT3.